There are many opportunities for media and public exposure
for your product or service: Workshops and receptions are sure ways to attract
media attention and end users to attend your event.Videos and podcasts - Somerville
Associates produces videos and Podcasts for its clients as a value-added
service at no additional cost. Media tours take you into the newsrooms, Publicity gets the
word out to large numbers of people; cross promotions create a whole new story,
with the added benefits of cost-efficiency and third-tier marketing pay-offs;
and social and online media are now an integral part of marketing.
Social and Online Media
With print media publicity opportunities diminishing due to shrinking
advertising revenue, Somerville Associates is increasingly representing its
clients on the principal social websites, blogs, and specialty websites.
Videos and Podcasts
Video segments in particular can be submitted to newspaper websites, which are
hungry for live footage; uploaded to iTunes, YouTube and aggregators; and
featured on your website. We script, produce, edit, and upload these audio and
video segments.
Publicity
Newspapers, television, the internet, and radio provide a
wealth of information about new trends on which you can piggyback a news
release or story idea about your service or product. Imagine, for example, that
you have invented a new product you want women to buy.We target media that reach that
demographic market, paying keen attention to trends in how women are finding
solutions to career and lifestyle challenges.Then, using the trend as a "centerpiece," we design
your media message to include solutions that your product or service will
provide.
Cross Promotions
If you're looking for new
story "hooks," you can create them by joining with a complementary
non-competitive "partner" in a cross-promotion.For instance, if you market a hotel and
want to attract meeting planners to tour your property, schedule a fashion
show/cocktail reception at a hotel by partnering with a local department
store.This type of alliance helps
defray your expenses, while providing a reason to get the audience into your
hotel.
